Marketing works when you focus, not when you're everywhere. Here are the platforms actually worth your time - short-form video, YouTube, streaming, email, and reviews - and how to …
A website and a store aren't enough on their own - selling more albums takes a few specific, easy-to-implement tactics. Here are 5 that consistently move the needle.
You don't need marketing experience to promote your music online - you need to cover 4 fundamentals: a dedicated presence, an email list, press, and content. Here's what each …
An album's success is decided as much by the promotion around it as the music itself. Here's a 5-stage DIY plan covering everything from distribution to press - no manager …
None of these mistakes look fatal in the moment - that's exactly why they're worth knowing before you make them. Here's what actually costs you followers, and the fix for each.
Without a manager or PR team, these 5 methods cover the ground someone else would normally be handling for you. Here's what each actually involves.
Booking shows is only one piece of the puzzle. Here's the full toolkit - social media, streaming, press releases, and a real website - to promote your music between gigs, not just …
Online music promotion has 8 channels worth your time - some barely existed a decade ago, some have changed completely. Here's what actually works now, not in 2016.
You don't need a manager or a record deal to start building a name for yourself. Here's the full sequence - release, website, social, video, gigs - that gets you there on your own.
You don't need a manager to start a music career - you need to do the things a manager would eventually help with anyway. Here's exactly how to promote yourself until that changes.
Before you chase a record deal, build the fan base that makes you worth signing. Here's how gigging, a real website, streaming, and social media do the heavy lifting - together, …
SoundCloud still matters for indie and hip-hop artists - especially now that its fan-powered royalty model rewards real listeners. Here's how to actually use it to grow, not just …