Music Marketing

5 Reasons Why Musicians Need to Build an Email List featured image

5 Reasons Why Musicians Need to Build an Email List

Email marketing might not have the feeling of being something new and up to date, but no musician can afford to ignore it as a way of building a fan base, keeping in touch with …

How to Use Instagram to Build Your Fan Base featured image

How to Use Instagram to Build Your Fan Base

Considering how visual music is these days, it should come as no surprise that Instagram is a powerful tool that every musician should be using to engage with existing fans and …

The Components of a Successful Fan Newsletter featured image

The Components of a Successful Fan Newsletter

Do you have a monthly newsletter to send to fans? If not, now is the time to start sending ones. Newsletters are the perfect way to stay in touch with fans, build your fan base, …

The Secrets of Self-Promotion For Musicians featured image

The Secrets of Self-Promotion For Musicians

It’s not easy for musicians to build a following. You might have memorable songs and a great look, but unless you hit the jackpot you’ll have to put in a lot of time and energy to …

Tips for Writing a Compelling Artist Biography featured image

Tips for Writing a Compelling Artist Biography

How do you tell the story of your life as a musician to your fans? What about music critics? It isn’t uncommon for musicians’ stories to end up becoming as important to fans as …

3 Steps to Use Fan Magnets to Build Your Following featured image

3 Steps to Use Fan Magnets to Build Your Following

Even the best musicians in the world need to build and maintain a fan base. In the old days, before the internet, there were few options available. Musicians could tour, release …

How to Upsell Your Email List: Turn One-Time Buyers Into Repeat Fans featured image

How to Upsell Your Email List: Turn One-Time Buyers Into Repeat Fans

Learn how to upsell your email list of music fans with proven techniques - from simple post-purchase offers to the 'soap opera sequence' for big-ticket merchandise sales.

7 Effective Solutions To Improve Music Marketing Conversion featured image

7 Effective Solutions To Improve Music Marketing Conversion

Conversion rates are an important metric to monitor. It’s the percent of people that complete the desired action after visiting your website. This could include joining your …

4 Ways to Increase Your Web Traffic Without Spending Money featured image

4 Ways to Increase Your Web Traffic Without Spending Money

If you’re trying to make it as a musician, you need to make the most of your available budget. This includes your marketing budget. Luckily, there are ways to promote your music …

How to Use Local Online Marketing to Boost Your Fan Base and Make More Money featured image

How to Use Local Online Marketing to Boost Your Fan Base and Make More Money

The local online marketing techniques are often overlooked by musicians. While managing your own music career, there are plenty of resources available to help market your music …

How to Make Extra Income by Upselling to Your Fans featured image

How to Make Extra Income by Upselling to Your Fans

Upselling is a powerful marketing technique. It’s used by almost every business – including the stores that you visit each day. When you go to a fast food restaurant, they always …

5 Email Marketing Tricks That Will Help Keep Your Fans Engaged featured image

5 Email Marketing Tricks That Will Help Keep Your Fans Engaged

Have you ever subscribed to a mailing list? Perhaps you’ve purchased an item online or followed someone online and opted into their email newsletter. Over time, you stop checking …