Marketing works when you focus, not when you're everywhere. Here are the platforms actually worth your time - short-form video, YouTube, streaming, email, and reviews - and how to …
An album's success is decided as much by the promotion around it as the music itself. Here's a 5-stage DIY plan covering everything from distribution to press - no manager …
Without a manager or PR team, these 5 methods cover the ground someone else would normally be handling for you. Here's what each actually involves.
Online music promotion has 8 channels worth your time - some barely existed a decade ago, some have changed completely. Here's what actually works now, not in 2016.
You don't need a manager to start a music career - you need to do the things a manager would eventually help with anyway. Here's exactly how to promote yourself until that changes.
Before you chase a record deal, build the fan base that makes you worth signing. Here's how gigging, a real website, streaming, and social media do the heavy lifting - together, …
Not every promotion tactic needs a budget or a team - some just need ten minutes and a bit of upkeep. Here are the lowest-effort, highest-return solutions available to any …
A music review isn't just a nice quote for your bio - it's a promotion tool with 6 distinct upsides. Here's what it actually does for your career.
You don't need a label or manager returning your calls to start promoting your music. Here are 6 real strategies, from building a website to landing your first music review.