Who Actually Reads Your EPK (And What They Need From It)
Bookers, radio, promoters, and reporters all open your EPK looking for different things. Here's what each one actually needs to see - plus the contact-info mistake that quietly …
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3 min read
Manager, Booking Agent, or Road Manager: Who Do You Actually Need?
As your career grows, so does the list of confusing job titles around you. Here's what each one actually does, and in what order you're likely to need them.
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3 min read
Music Promotion Strategies for Indie Artists Without a Music Manager
You don't need a manager to start a music career - you need to do the things a manager would eventually help with anyway. Here's exactly how to promote yourself until that changes.
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3 min read
How to Attract a Music Manager (Instead of Chasing One)
Finding a music manager is almost the wrong question - attracting one is the real skill. Here's what actually pulls a manager's attention your way.
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3 min read
What Percentage Should Your Music Manager Actually Get?
15-20% is the standard range, but the right number depends on your stage, your team, and what income it's actually calculated from. Here's how to think about it before you sign.
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3 min read
Music Reviews and Other Methods of Music Promotion That Actually Work
Before you chase a record deal, build the fan base that makes you worth signing. Here's how gigging, a real website, streaming, and social media do the heavy lifting - together, …
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2 min read
The Talking Points Every Music Manager Contract Needs
A management contract is a legally binding document, not a formality - here's what to actually negotiate before you sign, from contract length to what happens after it ends.
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3 min read
8 Mixing Habits That Actually Improve Your Sound
Better mixes usually come from better habits, not better plugins. Here are 8 mixing and production habits worth building - from element restraint to checking your mix on a bad …
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4 min read
5 Types of Music Managers You Should Walk Away From
Not every manager who wants to sign you deserves to. Here are 5 red-flag personality types to spot before you sign a contract you can't easily get out of.
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3 min read
How to Build an Electronic Press Kit, Start to Finish
Building an EPK isn't complicated once you know the order to do it in. Here's the actual build process, step by step, from your bio to the final review.
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4 min read
How to Find a Music Manager for Your Band or Solo Act
The right music manager can genuinely push your career forward - but only if you take the search as seriously as any other business decision. Here's how to actually vet one.
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3 min read
How to Promote Your Music on SoundCloud
SoundCloud still matters for indie and hip-hop artists - especially now that its fan-powered royalty model rewards real listeners. Here's how to actually use it to grow, not just …
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3 min read