Social platforms can change their algorithm, get bought, or vanish overnight - your email list can't. Here's why it's still the one channel every musician should actually own.
Without a manager or PR team, these 5 methods cover the ground someone else would normally be handling for you. Here's what each actually involves.
Booking shows is only one piece of the puzzle. Here's the full toolkit - social media, streaming, press releases, and a real website - to promote your music between gigs, not just …
A manager isn't the shortcut you think it is - a real business plan is. Here's how to set goals, understand your local market, and map your marketing before anyone else gets …
Online music promotion has 8 channels worth your time - some barely existed a decade ago, some have changed completely. Here's what actually works now, not in 2016.
You don't need a manager or a record deal to start building a name for yourself. Here's the full sequence - release, website, social, video, gigs - that gets you there on your own.
You don't need a manager to start a music career - you need to do the things a manager would eventually help with anyway. Here's exactly how to promote yourself until that changes.
Before you chase a record deal, build the fan base that makes you worth signing. Here's how gigging, a real website, streaming, and social media do the heavy lifting - together, …
SoundCloud still matters for indie and hip-hop artists - especially now that its fan-powered royalty model rewards real listeners. Here's how to actually use it to grow, not just …
Not every promotion tactic needs a budget or a team - some just need ten minutes and a bit of upkeep. Here are the lowest-effort, highest-return solutions available to any …
You don't need a marketing budget to get your music heard - just a plan. Here's exactly how to promote your music online for free (or close to it), from social media to your first …
A music review isn't just a nice quote for your bio - it's a promotion tool with 6 distinct upsides. Here's what it actually does for your career.